Digital Business Lab

Our team completed the LinkedIn Marketing Solutions Fundamentals workshop last week at Hong Kong's LinkedIn HQ! This program has equipped us with invaluable insights and strategies for effectively leveraging LinkedIn's powerful marketing tools. 🚀 Through our enhanced expertise, we have empowered many of our clients to elevate their LinkedIn marketing strategies: 💡PaloIT: Crafted a comprehensive LinkedIn Strategy and Operational Playbook and executed campaigns to drive Sales Qualified Leads for their marketing team. 💡ArtSG: Targeted specific audience groups, significantly boosting ticket sales. 💡Alibaba Group: Elevated worldwide engagement and visibility with impactful LinkedIn content. 💡WORMS Group: Executed brand awareness and follower campaigns on LinkedIn to increase brand presence and ultimately sales. And many more... 🔗 We're committed to implementing best practices and driving success through innovative marketing solutions on LinkedIn and are looking forward to what’s next! A special thanks to Zed Kua for his unwavering support throughout this journey! 🙌 #LinkedInMarketing #DigitalMarketing #ProfessionalDevelopment #TeamSuccess

🎉 Celebrating Christofle's New Beginnings at Paragon! 🎉 Last week marked a significant milestone as we attended the grand opening of Christofle's newest boutique at Paragon, perfectly placed on Singapore’s vibrant Orchard Road. 🔗 Partnering with Christofle since 2022, Digital Business Lab has enhanced their brand presence through strategic influencer collaborations in both Hong Kong and Singapore markets. For this event, we teamed up with @salinachai (https://lnkd.in/gwbCzkUm), a Singapore influencer with 149k followers on Instagram, to maximize visibility and community engagement. 🥂 Here's to new beginnings and our continued partnership with Christofle. A special thanks to MAUDE DELOPOULOS and Huan Wu for their warm and gracious hospitality! #Christofle #ParagonSingapore #GrandOpening #LuxuryLiving #DigitalBusinessLab #InfluencerMarketing

✨ TGIM! ✨ 🔗 Dive into the latest insights with this new article by our Account Director, Grace Gong, on Xiaohongshu (Xiaohongshu for Business). 🌟 Did you know? Xiaohongshu has now reached 300 million monthly active users! 📈 What does this mean for brands? How can your brand leverage these numbers to amplify your marketing success? 👉 Start with this article and watch for more in-depth analysis coming soon!

Collecting First-Party Data Through DURO-TUSS's Innovative Product Launch From debunking health myths with interactive ads to creating compelling content that resonates with diverse audiences, our team are dedicated to finding the right innovative social media strategies and maximising the impact of meaningful influencer partnerships. 💡Why Interactive Ads Matters 1️⃣ Capturing Attention: Our interactive ads didn't just catch the eye; they engaged the mind, debunking health myths and sparking curiosity with compelling content. 2️⃣ Qualifying Interest & Collecting Data: By inviting audiences to interact directly with our ads, we gauged their interest and gathered invaluable first-party data, providing insights far beyond basic engagement metrics. 3️⃣ Accurate Re-targeting: Utilizing the first-party data collected, we bridged the gap with Metadata, enabling us to re-target our audience more accurately and effectively than ever before. 🔗 Explore the Project: https://lnkd.in/d6sTsmEF #SocialMediaMarketing #InfluencerMarketing #DigitalStrategy #BrandEngagement #InnovationInAdvertising

🌟 Transforming Sponsorships into Spectacular Brand Engagement! 🏸 In a long-term partnership with TotalEnergies, we leveraged their BWF badminton sponsorship to skyrocket brand visibility and engagement, achieving remarkable results: 🚀 10K+ New Followers 💥 1.8M+ Engagements 🎥 49M+ Video Views Our approach was centred around a multi-phased campaign that went beyond simply gaining exposure. It deeply engaged with the essence of the badminton community, transforming fleeting moments into lasting memories and casual viewers into avid followers. Eager to discover the innovative strategies behind these numbers? 👉 Read More: https://lnkd.in/gdAYagVc #DigitalMarketing #BrandEngagement #SportsSponsorship #TotalEnergies #Badminton #SocialMediaSuccess #EngagementStrategies

🚀 Last Week in AI: A Briefing You Can't Afford to Miss 🚀 In the fast-paced world of AI, it's easy to overlook transformative updates. At Digital Business Lab, we've got you covered, keeping you informed and ahead in technology and marketing. 1️⃣ Apple & Google Generative AI Collaboration: Discussions are underway for a groundbreaking deal to bring state-of-the-art generative AI to your iPhone. (Source: The New York Times, https://lnkd.in/ddAqT8Zx) 2️⃣ AI-Powered Image Generation: Technology allows for creating high-quality images 30 times faster, marking a significant leap forward. (Source: Massachusetts Institute of Technology, https://lnkd.in/gVv-b8kb) 3️⃣ AI Virtual Influencers in Malls: Malls are adopting AI-based virtual influencers to revolutionize customer engagement. (Source: Forbes, https://lnkd.in/guJVspgx) What impact do you think these advancements will have on the future of marketing and tech? Let’s discuss below! 👉 Read our insight articles for more inspiration: https://lnkd.in/gYmZJNcJ #AI #DigitalMarketing #Technology #Innovation #FutureTrends

Dive into Part 2 of our exploration of Little Red Book's evolution in 2024! 🔎 Highlights include: 1️⃣ Discover the game-changing power of "Planted Grass" and word-of-mouth influence. 2️⃣ Dive into the dynamic blend of BGC, UGC, and KGC content ecosystems. 3️⃣ Learn how Little Red Book's algorithm can boost your brand's visibility. How do Little Red Book's unique features elevate your brand in China's vibrant market? 👉 Read more and stay ahead in 2024: https://lnkd.in/ghEVHxeg 👉 Missed Part 1? Catch up here: https://lnkd.in/ghbDE-29 #chinamarketing #littleredbook #xiaohongshu

🚀 Thrilled to unveil the highlights of our partnership with ArtSG! Our multi-channel paid strategy successfully connected diverse audiences with the world of art, leveraging tailored messaging to guide users from awareness to conversion. 🎨 Targeted Personas on different platforms: 1️⃣ LinkedIn: High net-worth individuals & art enthusiasts 2️⃣ Meta (Instagram & Facebook): Experimental learners & visual stimuli seekers 3️⃣ Google Search Ads: Art-specific searchers & cultural activity enthusiasts 🔗 Discover more about our journey with ArtSG: https://lnkd.in/gaVpvc4A #paidadvertising #artfair #digitalmarketingstrategy #artcollections

Check out our latest insight on Little Red Book (Xiaohongshu, 小红书) and its transformative updates in 2024! 🚀 This first article of our two-part series unveils the most current MAU data directly from XHS officials, offering brands a clear view of the platform's expansive reach and potential. 🔎 Highlights include: 1️⃣ Expanded Reach: LRB is now embracing a wider array of categories, offering opportunities for all types of brands to engage with new audiences. 2️⃣ Advanced Search Functionality: Navigate and be discovered more easily with improved search. 3️⃣ Influencer Collaboration: Enhance brand visibility through strategic influencer partnerships. 4️⃣ Content Diversification: Engage a wider audience with varied content. 👉 Read more and stay ahead in 2024: https://lnkd.in/ghbDE-29

🚀 Qeelin BoBo Sticker Campaign with Digital Business Lab In our latest collaboration with Qeelin, we tapped into the universal charm of social media stickers to forge deeper connections between Qeelin and its global audience across platforms like Kakao Corp, WeChat, Instagram, and WhatsApp. Our comprehensive multi-platform approach not only boosted engagement but also significantly broadened Qeelin's digital footprint. 👀 Swipe through the carousel below to uncover the success story of our partnership with Qeelin. Discover how our innovative strategies can elevate your brand's digital presence. 👉 Explore now: https://lnkd.in/g4s86f4G #stickers #audienceengagement #kakaotalkmarketing #WeChat #instagram #whatsapp #marketing