By Threasury Media

03/05/2025 Rejections in your advertising career are common, and there are several reasons why your Facebook ads might get rejected. Below, we explore the possible causes and provide a checklist to help you avoid future rejections.

---

1. Not Following Facebook Ads Guidelines
Sometimes, even when you think you’re doing everything right, you might miss a rule. For example, promoting prohibited products or services will lead to rejection. Facebook’s systems will flag your ad, and it won’t go live. To avoid this, thoroughly review Facebook’s ad policies and ensure your ads comply with their terms. This applies to all advertising platforms—ignoring their rules can result in rejected ads or even a banned account.

---

2. Users Are Reporting Your AdsIf your target audience finds your content irrelevant, misleading, or offensive, they may report your ads. This can lead to rejection, even after your ad is live. While this is rare, it’s a possibility. Always ensure your ads provide value and align with your audience’s expectations.

---

3. Issues with Your Landing PageFacebook doesn’t just review your ad copy and creative—it also checks your landing page. If your website is spammy, irrelevant, or over-promises, your ad will likely be rejected. Facebook has become stricter due to past misuse, so ensure your landing page is clean, relevant, and delivers on the promises made in your ad.

---

4. Non-Compliant Ad CopyYour ad copy must be clear, relevant, and free of overpromising or spammy language. Facebook’s systems can detect patterns in spammy accounts, so avoid generic or misleading text. Make your ad copy unique and aligned with your product or service.

---

5. Non-Compliant CreativeYour visuals must also comply with Facebook’s guidelines. Avoid revealing images, before-and-after photos, or shocking visuals. Ensure your creative accurately represents your product and aligns with your ad copy and landing page.

---

Facebook Ads Rules and Guidelines Checklist

To avoid rejections, follow this checklist before publishing any ad:

• Discounts: Limit discounts in headlines, primary text, and landing pages to 45%.
  
• Prohibited Products: Avoid promoting health-related items (e.g., weight loss, hair growth), Chinese-labeled products, or knock-off brands.
  
• Visuals: Avoid body-revealing, shocking, or before-and-after images.
  
• Facebook Page: Ensure your page has 8-10 posts with appropriate captions.
  
• Music: Do not use copyright-protected music in your creatives.
  
• Landing Page: If displaying customer reviews, allow users to post new reviews.
  
  
  

---

ConclusionBy following the checklist and adhering to Facebook’s guidelines, you can minimize ad rejections. Always review the rules before launching a campaign. At Threasury Media, we specialize in creating compliant and impactful ad campaigns. Contact us to learn how we can help you achieve your advertising goals.

---

Frequently Asked Questions (FAQs)

Q1. How can I appeal a rejected Facebook ad?

• Go to Ads Manager and locate the rejected ad.
  
• Click “Edit” and find the “Appeal” option.
  
• Submit a clear explanation addressing the rejection reason.
  
• Wait 24-48 hours for Facebook’s review team to respond.
  
  
  

Q2. How long does the Facebook ad review process take?

• Typically, reviews take 24 hours but can range from 2-3 hours to 48-72 hours during busy periods. Factors like ad complexity, your advertising history, and industry sensitivity can affect review times.
  
•