Visual content specialist with a passion for refined, creative storytelling, and optimising the implementation of content for memorable consumer experiences. Simon has extensive international experience collaborating with some of the world’s leading luxury hotels and luxury brands including Rosewood Hotels & Resorts, Swire Properties, Hong Kong & Shanghai Hotels (The Peninsula), Hassell Studio, Andre Fu Studio, Lillian Wu Design among others. Simon J Nicol combines serious technical craftsmanship with a playful spirit in his approach as a commercial, corporate and editorial photographer and filmmaker. A polished professional with a dedicated, 360-approach to project management. Client-focused, with an evolving digitally-focused skillset, including design, social media content creation, optimisation of content for memorable experiences, copywriting and project management.