Want to promote your business in Hong Kong? WL Media HK understands how to use the internet for online promotion in Hong Kong, what works here, and what doesn't. We see it time and again that too often companies do little more than put up a website which is just a brochure, a glossy image of products and background, and then that website is basically abandoned, never changed, never updated, never optimised for the latest ways in which people use the net.

Today that isn't good enough.

While that might have been good enough ten years ago, today the Internet is a lot more than just websites. And as the internet is the number one place where people research before buying goods or services, and if your competitors are presenting themselves well on the net and you are not. Well the results are not going to be surprising.

How often can a company exist on repeat sales and word of mouth referrals? While these are the backbone for many industries there is always the need to expand, to gain new customers, at a least to compensate for attrition.

Nobody uses the Yellow Page in the 21st Century

And frankly nobody finds do businesses the yellow pages today, whether you want a plumber or a pottery studio, a financial advisor or a flower shop, industrial cleaning fluids or Indian restaurants, the first port of call is the net. Most often on your phone, and with Google. Depending upon them topic Facebook, OpenRice.com, Yahoo!, LinkedIn or even Bing might also be places you go for information. And the same is true for your customers also.

This means any business in Hong Kong needs to have an active online presence, something to complement and take you beyond the listings you can't avoid like those in google maps, Facebook groups and AsiaXpat and the like.

Here at WL Media HK we understand the Hong Kong environment and can quickly identify your online competitors for analysis, either stand alone as a project or part of our Digital Brand Audit product our expertise is at understanding how other businesses are succeeding. And then taking that knowledge and turning it into a plan to meet, and exceed, the rankings with your own site.

There is only one #1

Every business wants to be number one in Google, at least for something, and that means showing Google that you're internet presence is useful, respected and meaningful. Want to improve your search engine rankings in Hong Kong? Ask about our SEO Hong Kong consultancy. All of the SEO techniques basically come down to ways in order to do this. Today one of the best ways to show relevance is to be involved in social media, where you can prove your relevance to people by engaging with them actively.

Google has said that they don't take social media as a signal, and that may be true directly, but indirectly it creates a large number of signals indeed. Every like, share, comment and other interaction with your fans create another reference, link or citations. And all those citations and references when taken together do create signals that Google and other engines can follow.

Social Media in Hong Kong is of course similar to the rest of the world, but by no means identical. The impact of various messenger apps, some popular from over the boarder in China and others which simply seem to have caught on here in HK, means that you can't use generic advice from the US when planning for HK. We understand HK Social Media usage, and can help you to prioritize and plan tactics that will get your company to the forefront of visibility through Social Media Presence development.

Successful online business have:

• Social engagement
  
• Meaningful content
  
• Technical accuracy
  
• Citations and links
  

So ramp up your social presence, make sure that your website is technical good for search engines and social sharing. WL Media HK can help you to do all this and more.